Nor Amira Mohd Ali, and Muhammad Hanif Abdul Gafar. “THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 6, no. 21 (September 30, 2024). Accessed June 1, 2025. https://gaexcellence.com/aijbes/article/view/4239.