Gu, Yingying, Mohamad Nizam Nazarudin, and Nur Shakila Mazalan. “THE ROLE OF LIVE STREAMING ELEMENTS IN INFLUENCING CONSUMER PURCHASE BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW OF THE FITNESS PRODUCT MARKET”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 7, no. 26 (December 1, 2025): 56–63. Accessed December 5, 2025. https://gaexcellence.com/aijbes/article/view/6431.