Gafar, Muhammad Hanif Abdul, and Nor Amira Mohd Ali. “A NARRATIVE REVIEW OF NEUROMARKETING TECHNIQUES FOR ELEVATING CONSUMER ENGAGEMENT IN VIRTUAL REALITY SHOPPING ENVIRONMENTS”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 8, no. 29 (September 30, 2026): 1974–1989. Accessed October 9, 2026. https://gaexcellence.com/aijbes/article/view/8839.