1.
Rozita Naina Mohamed, Anusara Sawangchai, Mohd Saifullah Rusli, J.S. Keshminder, S.C. Chuah, Wanchai Akpornpis. THE IMPACT OF DIGITAL MARKETING APPLICATIONS ON CONSUMER SATISFACTION AND BEHAVIOR IN EVENT MARKETING: A STUDY IN SOUTHEAST ASIA. AIJBES [Internet]. 2024 Sep. 15 [cited 2025 Jul. 19];6(21). Available from: https://gaexcellence.com/aijbes/article/view/1625