Nor Amira Mohd Ali, Muhammad Hanif Abdul Gafar. THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE. AIJBES [Internet]. 2024 Sep. 30 [cited 2025 Jun. 1];6(21). Available from: https://gaexcellence.com/aijbes/article/view/4239