Aimi Nadia Ibrahim, Noor Hasmini Abd Ghani. THE MEDIATING EFFECT OF BRAND LOVE ON BRAND TRUST AND BRAND LOYALTY: CONCEPTUAL PAPER. AIJBES [Internet]. 2024 Dec. 17 [cited 2025 Jul. 8];6(22). Available from: https://gaexcellence.com/aijbes/article/view/4506