Muhammad Izral Iberahim, Muhammad Saiful Islam Ismail, Muhamad Hasif Yahaya. ISLAMIC BRAND PERSONALITY: CRITICAL REVIEW IN PREVIOUS STUDIES FROM ISLAMIC PERSPECTIVE. AIJBES [Internet]. 2025 Mar. 10 [cited 2025 Aug. 3];7(23). Available from: https://gaexcellence.com/aijbes/article/view/4887