Ahmad NA, Esa NEY, Abdul Rahman A, Haron H, Rasak NTS, Nazmi FM. FACTORS INFLUENCING GEN Z’S PERCEPTION TOWARD PUBLIC FIGURES: A CONCEPTUAL STUDY ON SOCIAL MEDIA ENGAGEMENT, AUTHENTICITY, SOCIO-POLITICAL STANCE, AND CELEBRITY ENDORSEMENT. AIJBES [Internet]. 2025 Sep. 22 [cited 2025 Sep. 30];7(25). Available from: https://gaexcellence.com/aijbes/article/view/6051