Mohd Yusoff WAR, Yaacob MR, Radyi SAM. THE ROLE OF COMMUNICATION SKILLS IN FOSTERING RELATIONSHIPS AND COMPETITIVENESS AMONG MALAY ENTREPRENEURS IN WHOLESALE SMES: A QUALITATIVE CASE STUDY. AIJBES [Internet]. 2025 Dec. 8 [cited 2025 Dec. 14];7(26):136-50. Available from: https://gaexcellence.com/aijbes/article/view/6561