Fang Z, Mohamed RN, Bahtar AZ. SERVICE, PROMOTION, OR CONVENIENCE? RETHINKING THE O2O MARKETING MIX AND PURCHASE INTENTION AMONG GENERATION Z CONSUMERS IN CHINA. AIJBES [Internet]. 2026 Mar. 31 [cited 2026 Apr. 3];8(27):528-46. Available from: https://gaexcellence.com/aijbes/article/view/7327