Azmi MAAM, Esa NEY, Zamri MN, Bazar MMMA, Rasak NTS. THE INFLUENCE OF RELATIVE ADVANTAGE ON CONSUMER ACCEPTANCE TOWARDS SYNTHETIC SHUTTLECOCK AMONG CASUAL BADMINTON PLAYERS IN MALAYSIA: A CONCEPTUAL PAPER. AIJBES [Internet]. 2026 Sep. 30 [cited 2026 Oct. 9];8(29):2200-9. Available from: https://gaexcellence.com/aijbes/article/view/8898