Vol. 7 No. 26 (2025): Volume: 7 Issues: 26 [December, 2025]

Articles

• A NARRATIVE REVIEW OF CORPORATE GOVERNANCE OVERSIGHT AND THE RISE OF GREENWASHING IN ENVIRONMENTAL REPORTING

  Mai Farhana Mior Badrul Munir, Azrul Abdullah, Marjan Mohd Noor

  36-55

  • Abstract View 59
  • pdf 27

• FACTOR INFLUENCING OPERATIONAL EFFICIENCY AND ITS IMPACT ON CUSTOMER SATISFACTION: A CASE STUDY OF AMY ROSLI GARAGE

  Sitti Aminah Baharuddin, Mohamad Hafiz Mat Isa, Shahfirah Mustafa

  129-135

  • Abstract View 10
  • pdf 7

• TECHNOLOGY-MEDIATED INSTRUCTION IN TRAINING TRANSFER: A SYSTEMATIC REVIEW

  Abdul Rashid Shoib, Ismi Arif Ismail, Mohd Faiq Abd Aziz, Norlela Samad

  01-25

  • Abstract View 26
  • pdf 17

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY (SMMA) ON CUSTOMERS` HOTEL BOOKING INTENTION IN MALAYSIA: THE MEDIATING EFFECT OF BRAND IMAGE

  Muhammad Syazani Ghazali , Aslinda Mohd Shahril, Azdel Abdul Aziz

  106-119

  • Abstract View 9
  • pdf 10

• HUMAN CAPITAL AND LEADERSHIP AS DRIVERS OF COOPERATIVE PERFORMANCE: A CONCEPTUAL

  Azianis Mohd Noor, Mohammad Ismail, Siti Nurulaini Azmi, Nur Fadiah Mohd Zawawi, Nurul Muna Mohamad, Mohamad Hazeem Sidik

  203-217

  • Abstract View 23
  • pdf 9

• THE RELATIONSHIP OF TAX LITERACY, TAX KNOWLEDGE, AND TAX SOCIALIZATION IN CULTIVATING TAX AWARENESS AMONG HIGHER EDUCATION STUDENTS IN MALAYSIA

  Satiaseela Veeraselvam, Zuriadah Ismail, Hazianti Abdul Halim

  75-87

  • Abstract View 43
  • pdf 23

• INTEGRATING TWO THEORIES TO ANALYZE FRUIT PURCHASING INTENTIONS: A CONCEPTUAL STUDY

  Awisal Fasyni, Geetha Muthusamy, Siti Daleela Mohd Wahid, Wan Normila Mohamad

  166-179

  • Abstract View 11
  • pdf 9

• THE ROLE OF LIVE STREAMING ELEMENTS IN INFLUENCING CONSUMER PURCHASE BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW OF THE FITNESS PRODUCT MARKET

  Gu Yingying, Mohamad Nizam Nazarudin, Nur Shakila Mazalan

  56-63

  • Abstract View 22
  • pdf 33

• THE ROLE OF COMMUNICATION SKILLS IN FOSTERING RELATIONSHIPS AND COMPETITIVENESS AMONG MALAY ENTREPRENEURS IN WHOLESALE SMES: A QUALITATIVE CASE STUDY

  Wan Ahmad Rizal Mohd Yusoff , Mohd Rafi Yaacob, Siti Amaliya Mohd Radyi

  136-150

  • Abstract View 16
  • pdf 11

• FORMULATION AND STABILITY TESTING OF NATURAL SUNSCREEN WITH DIFFERENT ESSENTIAL OILS AGAINST Escherichia coli (E. coli)

  Siti Zairyn Fakurol Rodzi, Mahaganesh Moorthy, Rokiah Suriadi, Sharifah Emilia

  26-35

  • Abstract View 21
  • pdf 14

• THE CONCEPT OF RISK MANAGEMENT IN MICRO FINANCING FOR ASNĀF ENTREPRENEURS FROM AN ISLAMIC PERSPECTIVE

  Nurul Najibah Zainal, Nooramira Ghazali, Wan Mohd Khairul Firdaus Wan Khairuldin, Siti Aisyah Sabri, Ahmad Azizi Aziz

  120-128

  • Abstract View 6
  • pdf 5

• DIGITAL ECONOMY AND GREEN TOTAL FACTOR PRODUCTIVITY: THE MEDIATING ROLE OF GREEN TECHNOLOGICAL INNOVATION IN CHINESE CITIES

  Tao Ran, Mohd Faizal Basri

  88-105

  • Abstract View 23
  • pdf 13

• REKA BENTUK DAN PEMBANGUNAN MODUL REALITI MAYA BUKAN IMERSIF UNTUK PENDIDIKAN TENAGA BOLEH BAHARU: APLIKASI KAEDAH FUZZY DELPHI DESIGN AND DEVELOPMENT OF A NON-IMMERSIVE VIRTUAL REALITY MODULE FOR RENEWABLE ENERGY EDUCATION: APPLICATION OF THE FUZZY DELPHI METHOD

  Syahir Bahiran Hilmi, Anuar Mohd Yusof

  180-202

  • Abstract View 42
  • pdf 13

• RECONCEPTUALISING BNPL ADOPTION USING AN EXTENDED TPB FRAMEWORK WITH FINANCIAL LITERACY AND BEHAVIOURAL OUTCOMES

  Afzal Hossain Jamil, Mohd Faizal Basri

  64-74

  • Abstract View 66
  • pdf 26

• THE ANTECEDENTS OF ONLINE MARKETPLACE ADOPTION INTENTION AMONG FOOD MSE’S OWNERS IN INDONESIA: A CONCEPTUAL PAPER

  Astra Prima Budiarti, Rizuwan Abu Karim, Zulkefli Muhamad Hanapiyah, Ainaa Idayu Iskandar, Norazira Mohd Abas

  151-165

  • Abstract View 9
  • pdf 8