Vol. 6 No. 22 (2024): Volume: 6 Issues: 22 [December, 2024]

Articles

• THE IMPACT OF FRANCHISOR SUPPORT ON FRANCHISEE SURVIVAL

  Nurul Faizah Halim, Zuraimi Abdul Aziz, Nor Hafiza Othman, Nurul Ashykin Abd Aziz

  • Abstract View 16
  • pdf 12

• A STUDY OF EMPLOYEE MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES: A CONCEPTUAL STUDY

  Jiqiang Ma, Nur Izzati Mohamad Anuar, Tan Wai Hong

  • Abstract View 19
  • pdf 10

• THE MEDIATING EFFECT OF BRAND LOVE ON BRAND TRUST AND BRAND LOYALTY: CONCEPTUAL PAPER

  Aimi Nadia Ibrahim, Noor Hasmini Abd Ghani

  • Abstract View 17
  • pdf 6

• TAKAFUL AWARENESS IN MALAYSIA: AN EMPIRICAL STUDY ON THE INFLUENCE OF KNOWLEDGE, FINANCIAL STATUS, AND SOCIAL FACTORS

  Nadzirah Mohd Said, Solehah Yahaya, Yusrinadini Zahirah Md Isa @ Yusuff, Zabidi Abu Hasan

  • Abstract View 18
  • pdf 42

• A CHRONOLOGY OF ELECTRONIC WORD-OF-MOUTH RESEARCH IN TOURISM

  Shen Ke, Wan Farha Wan Zulkiffli, Lu Man Hong

  • Abstract View 10
  • pdf 17

• THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL INCLUSION ON SMALL AND MEDIUM ENTREPRISES (SMEs)

  Fauziah Buhari, Rismawati Rismawati, Imam Pribadi

  • Abstract View 33
  • pdf 12

• HOW THE GOVERNMENT REGULATES CODE SWITCHING ADVERTISEMENTS MADE BY MSME AS A PUBLIC INFORMATION: A CRITICAL DISCOURSE ANALYSIS

  Edwar Kemal, Suhaida Omar

  • Abstract View 8
  • pdf 6

• A CONCEPTUAL STUDY ON FINANCIAL WELL-BEING AMONG MICRO-ENTREPRENEURS

  Noor Inani Che Aziz, Wan Farha Wan Zulkiffli, Hazriah Hasan

  • Abstract View 11
  • pdf 12

• THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL CAPABILITY ON FINANCIAL WELLBEING OF SMEs IN MALAYSIA

  Mas Azira Mohamed, Sellywati Mohd Faizal, Nahariah Jaffar

  • Abstract View 20
  • pdf 19

• EXPLORING CRITICAL SKILLS ELEMENTS IN MALAYSIA'S ELECTRONICS INDUSTRY

  Norhamimi Hamdan, Asnul Dahar Minghat, Fatimah Salim

  • Abstract View 22
  • pdf 6

• ANALYSIS OF MARKETING STRATEGY ON CUSTOMER SATISFACTION AT SIKUMBANG HOTEL IN TOMONI EAST LUWU

  Aditya Fitri Yunias Effendy, Antong, Muammar Khaddapi, Syafruddin

  • Abstract View 10
  • pdf 15

• CUSTOMER REVISIT DECISION AND SATISFACTION AS A CONSEQUENCE OF MARKETING MIX AND SERVICE QUALITY

  Serli Pabara, Muammar Khaddapi, Antong, Syafruddin

  • Abstract View 11
  • pdf 6

• BEYOND PURCHASE DECISIONS: UNDERSTANDING THE DRIVERS OF CONSUMER BOYCOTT INTENTIONS IN MALAYSIA

  Fardhila Syahira Salmi Nordin, Nor Rahimy Khalid, Rozila Hassan

  • Abstract View 9
  • pdf 59

• THE EFFECT OF PROMOTION AND TRANSFER ON JOB PERFORMANCE MEDIATED BY JOB SATISFACTION

  Nurazisah Syahrir, Salju, Goso, Rahmawati

  • Abstract View 86
  • pdf 10

• THE ASSOCIATION BETWEEN TIME MANAGEMENT, SALARY, AND WORKLOAD ON EMPLOYEE WORK-LIFE BALANCE IN THE HOTEL INDUSTRY

  Shahinah Shah Jahan, Rosmawati Deraman, Noor Azura Ahmad Shauri

  • Abstract View 48
  • pdf 38

• A CONCEPTUAL FRAMEWORK OF MALAYSIA MADANI MILLENNIALS FINANCIAL LITERACY (M3-FLF)

  Sahaida Laily Md Hashim, Nor Edi Azhar Mohamad, Normaisarah Abdul Manaf, Suzaida Bakar, Nor Salwati Othman, Nor Hamisham Harun

  • Abstract View 11
  • pdf 32

• UNDERSTANDING THE MOTIVATION BEHIND TAKAFUL PURCHASES AMONG MUSLIMS IN MALAYSIA: A STUDY OF CURRENT TAKAFUL PARTICIPANTS

  Syakirah Adawiyah Ahmad Zamane, Nur Farahiah Azmi

  • Abstract View 6
  • pdf 13

• A REVIEW OF BUDGETARY SLACK FROM THE CORPORATE GOVERNANCE PERSPECTIVES

  Jia Bin, Noorul Azwin Md Nasir, Zaminor Zamzamir@Zamzamin, Amira Jamil

  • Abstract View 13
  • pdf 7

• ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL INCLUSION, AND LIFESTYLE ON THE FINANCIAL BEHAVIOR OF GENERATION Z

  Fitriani Fitriani, Rismawati Rismawati, Imam Pribadi, Muhammad Aqsa, Duriani Duriani

  • Abstract View 5
  • pdf 5

• FINANCIAL LITERACY AND LEGAL AWARENESS FOR BETTER FINANCIAL DECISION: A PUBLICATIONS TRENDS

  Suziraha Dzulkepli, Shariah Bagam Abdul Rahman, Mohd Afiq Ab Jalil

  • Abstract View 14
  • pdf 8

• ANALYSIS OF REGIONAL NEEDS AND MINING POTENTIAL IN THE POLICY ON ESTABLISHING BUMDs TO INCREASE REGIONAL ORIGINAL INCOME

  Serli Tangmallun, Suhardi M. Anwar, Hadi Pajarianto, Ilham Tahier

  • Abstract View 4
  • pdf 12

• THE INFLUENCE OF PROMOTION AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH PURCHASING DECISIONS AS AN INTERVENING VARIABLE

  Sopyan Ibnu Hasim, Antong, Syafruddin, Muammar Khaddapi

  • Abstract View 9
  • pdf 7

• EXPLORING THE INTEGRATION OF GENDER GAP AND FINANCIAL LITERACY CONCEPT: A TREND PUBLICATION

  Suziraha Dzulkepli, Shariah Bagam Abdul Rahman, Mohd Afiq Ab Jalil

  • Abstract View 21
  • pdf 6