A CONCEPTUAL FRAMEWORK FOR ENHANCING FINANCIAL SATISFACTION AMONG UNIVERSITY STUDENTS

Abstract

Financial satisfaction is a type of happiness that can make someone have a good quality of life. However, in contrast, those who have difficulty achieving financial satisfaction may become anxious about their finances. In reality, it was not easy for university students to achieve financial satisfaction because they were considered a high-risk group that needed to begin living independently in their university life and were presented with new financial responsibilities, especially in this current financial and economic well-being. When combined with improper financial management, this will add more challenges to them to face any financial condition, especially in their post- university life. It is important to have good financial behavior that can help university students manage their money wisely during their university life as it can help them avoid any financial crisis that might happen in the future, which in turn leads to achieving financial satisfaction. Therefore, this study attempts to develop a research framework on financial satisfaction among public university students. This study employs a qualitative research method to develop a research framework. The finding discovered that having a positive personal attitude with greater subjective norms and stronger perceived behavioral control leads the students to develop stronger financial behavioral intention which can encourage them to perform the financial behavior, which in turn achieves financial satisfaction.