THE EFFECTIVENESS OF ENTREPRENEURSHIP TRAINING PROGRAMS TOWARDS THE BUMIPUTERA ENTREPRENEURIAL PERFORMANCE IN JOHOR

Authors

  • Nuraisya Maisara Md Noor Aizuddin Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM), Malaysia.
  • Dr Sabrinah Adam Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM), Malaysia.
  • Dr Beni Widarman Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM), Malaysia.

Abstract

The study aimed to assess the effectiveness of entrepreneurship training towards the level of Bumiputera entrepreneurial performances in Johor. Action research was applied in the study and intervention plan was designed to examine the changes of Bumiputera entrepreneurial performances. The study used a mixed method for data collection which consists of qualitative and quantitative methods. 4 respondents for the qualitative method and a number of 217 from a total population of 500 Bumiputera entrepreneurs will be used as respondents for the study. The data collected from the mixed method will be analysed using Miles and Huberman Technique and SPSS version 25.

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Published

2024-09-24

How to Cite

Nuraisya Maisara Md Noor Aizuddin, Dr Sabrinah Adam, & Dr Beni Widarman. (2024). THE EFFECTIVENESS OF ENTREPRENEURSHIP TRAINING PROGRAMS TOWARDS THE BUMIPUTERA ENTREPRENEURIAL PERFORMANCE IN JOHOR. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), 3(10). Retrieved from https://gaexcellence.com/ijemp/article/view/3857