INNOVATIVE BUSINESS MANAGEMENT STRATEGIES FOR ENVIRONMENTAL ENTERPRISES IN THE CONTEXT OF CHINA'S DUAL CARBON GOALS

Abstract

With the announcement and implementation of China's dual carbon targets, namely carbon peaking and carbon neutrality, the country is undergoing a critical transformation toward low carbon development. Environmental enterprises, as essential agents of green transition, are facing both unprecedented opportunities and significant challenges. This study investigates the current state of business management in environmental enterprises under the dual carbon policy framework and identifies key limitations in existing practices. It further explores innovative development strategies involving digital transformation, intelligent technologies, data driven decision making, and green supply chain integration. Based on case analysis, the paper proposes a forward-looking management model that aligns with policy trends, technological advancement, and market demands. The findings aim to offer both theoretical insight and practical guidance for promoting high quality and sustainable growth in the environmental sector.