CREATIVITY AND INNOVATION OF DIGITAL ENTREPRENEURSHIP: A REVIEW OF LITERATURE FOR FUTURE RESEARCH AGENDA
DOI:
https://doi.org/10.35631/IJEMP.934008Keywords:
Artificial Intelligent, Creativity, Digital Entrepreneurs, InnovationAbstract
Digital entrepreneurship emerges when Artificial Intelligent (AI) becoming important agenda to the world in the 2020s. The application of AI to the industries and society have a significant impact. Global economy has undergone dramatic changes due to advance technology introduced, everyday life, society and businesses. Hugh number of businesses in the world today used AI for better performance of their organization through creativity and innovation. These creativity and innovation work hand in hand through personnel, individual or groups to think a new way of solution for problem solving. It has been utilised continuously to generate ideas among entrepreneurs and their teams for new product creation or latest method of processing. Extensive research has been conducted on creativity and innovation by scholar; however, majority of the studies focused on traditional ways of stimulating both techniques. Such traditional ways include force analogy, lateral thinking, brainstorming, brainwriting, reverse brainstorming and mind mapping. Those kinds of approaches are insufficient in the digital era in which provides new business challenges. The traditional techniques of stimulating creativity are too slow, limited scope and struggle to match the speed and complexity of the market and environment. Thus, it has been replaced and aided by technology-driven innovations, such as internet of things (IoT), virtual reality (VR) and AI. The new innovations are changing technological entrepreneurship especially when it comes to new business creation processes. AI provide crucial implications of how entrepreneurs develop, strategize and growth their companies during the entrepreneurial processes. This system is able to empower entrepreneurs of creation new opportunities, introducing new products or services through digital entrepreneurial activities. Therefore, this paper aims to examine the role of Artificial Intelligent in enhancing creativity and innovation within digital entrepreneurship.
Downloads
References
Akin, Nisa, Barış Bostancı, & Evrim Mayatürk Akyol. (2017). Examining of immigrant entrepreneurship studies in international literature by using social network analysis. Problems and Perspectives in Management 15, 500–8.
Amabile, T. M., & Khaire, M. (2008). Your organization could use a bigger dose of creativity. Harvard Business Review, 86(10), 101-109.
Beliaeva T, Ferasso M, Kraus, S. & Damke EJ. (2020). Dynamics of digital entrepreneurship and the innovation ecosystem: A multilevel perspective. International Journal of Entrepreneurial Behavior & Research, 26 (2), 266–284.
Calabro, Andrea, James J. Chrisman, & Liena Kano. 2022. Family-owned multinational enterprises in the post-pandemic global economy. Journal of International Business Studies 53, 920.
Chakuzira, Wellington, and Richardson Shambare. (2021). Entremployees as a type of hybrid entrepreneur: A theoretical explanation of how the environment shapes entrepreneurs. Journal of Developmental Entrepreneurship, 26.
Chakuzira, Wellington. (2019). Using a grounded theory approach in a developing a taxonomy of entrepreneurial ventures in South Africa: A case study of Limpopo Province. Ph.D. Dissertation, University of Venda, Thohoyandou, South Africa.
Chalmers, D., MacKenzie, N. G., & Carter, S. (2021). Artificial intelligence and entrepreneurship: implications for venture creation in the fourth industrial revolution. Entrepreneurship Theory and Practice, 45(5), 1028-1053.
Chen, F.W., Fu, L.W., Tsai, S.B. & Su, C.H. (2018). The influence of entrepreneurship and social networks on economic growth-from a sustainable innovation perspective. Journal Of Sustainability, 10, 1-19.
Chen, Q., Beaty, R.E. & Qiu, J. (2020). Mapping the artistic brain: common and distinct neural activations associated with musical, drawing, and literary creativity. Human Brain Mapping, 1 (12).
Chen, X., Shi, Y., & Zhao, D. (2026). Influence of digital innovation on entrepreneurial performance in small and medium-sized manufacturing enterprises. Sustainable Technology and Entrepreneurship.
Cimperman, S. (2023). Informal socialization in virtual work environments: creating a digital culture of connectivity. Global Business and Organizational Excellence, In Press.
Dinger, B., Byun, S. E., & Park, J. (2026). Integrating AI into curricula: project-based learning in digital entrepreneurship. International Journal of Fashion Design, Technology and Education, 19(1), 133–142.
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150.
Ghazy, N., Ghoneim, H., & Lang, G. (2022). Entrepreneurship, productivity and digitalization: evidence from the EU. Technology in Society, 70.
Gilson, L. L., & Litchfield, R. C. (2017). Idea collections: A link between creativity and innovation. Innovation, 19(1), 80–85.
Godin, B. (2025). Models of innovation: the history of an idea. MIT press.
Gupta, P., & Bamel, U. (2023). Need for metacognition and crit-ical thinking in the e-learning ecosystem: the new normal impost covid era. Global Business and Organizational Excellence, In Press.
Iwan, H, Inayah, H., Suharmanto, G. & Jati, N. (2024). Fostering creative performance in digital business: the role of innovative millennial entrepreneurship. Management & Accounting Review 23 (1), 521-540.
Kim, A. H., & Kim, Y. J. (2021). Digital entrepreneurship and firm performance. Korean Management Review, 50(1), 1-22.
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2020). The art of crafting a systematic literature review in entrepreneurship research. International Entrepreneurship and Management Journal, 16(3), 1023-1042.
Kreiterling, C. (2023). Digital innovation and entrepreneurship: a review of challenges in competitive markets. Journal of Innovation and Entrepreneurship, 12 (49).
Kuratko, D. F., & Morris, M. H. (2018). Examining the future trajectory of entrepreneurship. Journal of small business management, 56(1), 11-23.
Landry, C. (2023). Transformation and place–reflecting on the culture of governance and the governance of culture. Cultural Governance. Routledge.
Lebambo, Marcia, and Richard Shambare. (2017). The state of bed and breakfast establishments in rural South Africa. African Journal of Hospitality, Tourism and Leisure 6, 1–15.
Mbukanma1, I. & Goswami, T.G. (2023). Role of creativity and technological innovation in achieving entrepreneurial success. Indian Journal of Commerce & Management Studies 14(2).
Mehta, R., & Dahl, D. W. (2019). Creativity: past, present, and future. Consumer Psychology Review, 2(1), 30-49.
Miczek, K. A., Thompson, M. L., & Tornatzky, W. (1990). Short and long term physiological and neurochemical adaptations to social conflict. Psychobiology of Stress. Dordrecht: Springer Netherlands.
Naiman, L. (2006). What is creativity? http://www.creativityatwork.com.
Nambisan, S. (2017). Digital entrepreneurship: toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055.
Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation of innovation and entrepreneurship: progress, challenges and key themes. Research policy, 48(8).
Nguyen, D., Nguyen, H., & Nguyen, K. S. (2018). Ownership feature and firm performance via corporate innovation performance. Journal of Asian Business and Economic Studies, 25(2), 239–250.
O’Cass, A., & Sok, P. (2014). The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth. International Small Business Journal, 32(8), 996-1018.
Obschonka, M., & Audretsch, D. B. (2020). Artificial intelligence and big data in entrepreneurship: a new era has begun. Small Business Economics, 55(3), 529-539.
Owie, Y. T., & Nick-Ezeh, M. U. (2026). Prospects and challenges of the application of artificial intelligence in business and entrepreneurship education in Nigerian tertiary institutions. Journal of Business Education, 7(1), 77-87.
Psomas, E., Kafetzopoulos, D., & Gotzamani, K. (2018). Determinants of company innovation and market performance. TQM Journal, 30(1), 54–73.
Redondo-Rodríguez, L., Yábar, D.C.PB. & Díaz-Garrido, E. (2023). Impact of technological innovation on digital entrepreneurship and the effects on the economy. International Entrepreneurship Management, 19, 1501–1526.
Rosemaro, E. (2022). Understanding the concept of entrepreneurship management and its contribution in organization. International Journal of New Practices in Management and Engineering, 11(01), 24-30.
Sahut, J. M., Iandoli, L., & Teulon, F. (2021). The age of digital entrepreneurship. Small Business Economics, 56(3), 1159–1169.
Sánchez-García E, Martínez-Falcó J, Marco-Lajara B & Gigauri I. (2025). Building the future through digital entrepreneurship and innovation. European Journal of Innovation Management, 28 (7), 2873–2908.
Santi, C., & Santoleri, P. (2017). Exploring the Link Between Innovation and Growth in Chilean 53. International Journal of Innovation, Creativity and Change. 14 (5).
Schneider, C., Valacich, J. S., & Dimoka, A. (2018). Introduction to the minitrack human-computer interaction: informing design utilizing behavioral, Neurophysiological, and Design Science Methods. In HICSS.
Schwab, K., Samans, R., Zahidi, S., Leopold, T. A., Ratcheva, V., Hausmann, R., & Tyson, L. D. (2017). The Global Gender Gap Report 2017. World Economic Forum.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226.
Sherphard, D., Mmako, N. & Shambare, R. (2017). Entrepreneurial Skills. Pretoria: Van Schaik.
Soltanifar, M. (2016). Corporate entrepreneurship and triple helix. In Multinational Management: A Casebook on Asia’s Global Market Leaders. Cham: Springer International Publishing.
Tripathi, Sabyasachi. 2023. Do cities favor female entrepreneurs? Evidence from India. Cities 139.
Upadhyay N, Upadhyay S, Dwivedi YK (2022). Theorizing Artificial Intelligence acceptance and digital entrepreneurship model. International Journal of Entrepreneurial Behavior & Research, 28 (5), 1138–1166.
Werle, M. & Brem A. M., Artificial Intelligence Startups: An empirical study of business model innovation in digital entrepreneurship, in IEEE Transactions on Engineering Management
Winterton, J., & Winterton, R. (2002). Developing Managerial Competence. Routledge.
