TIKTOK SEBAGAI PEMANGKIN EKONOMI PELAJAR ASNAF: KE ARAH PENDIGITALAN USAHAWAN MUDA
TIKTOK AS A CATALYST FOR ECONOMIC EMPOWERMENT OF ASNAF STUDENTS: A PATHWAY TOWARD THE DIGITAL TRANSFORMATION OF YOUNG ENTREPRENEURS
DOI:
https://doi.org/10.35631/IJEMP.934009Keywords:
Ekonomi Digital (Digital Economy), Keusahawanan (Entrepreneurship), Pelajar Asnaf Di UiTM Perlis (Asnaf Students at UiTM Perlis), Pendigitalan (Digitalization), TikTokAbstract
Transformasi digital telah membuka ruang baharu dalam keusahawanan, khususnya melalui penggunaan platform media sosial seperti TikTok. Golongan pelajar asnaf di UiTM Perlis berpotensi besar untuk memanfaatkan medium ini sebagai sumber penjanaan ekonomi serta sebagai langkah awal ke arah pendigitalan usahawan muda. Kertas konsep ini membincangkan peranan platform ini sebagai pemangkin ekonomi bagi pelajar asnaf di UiTM Perlis dengan memberi tumpuan kepada peluang, cabaran dan strategi yang boleh digunakan untuk meningkatkan keterlibatan mereka dalam ekosistem digital. Kajian ini menggunakan pendekatan kualitatif berasaskan analisis dokumen, merangkumi laporan rasmi, artikel akademik dan sumber berkaitan media sosial serta keusahawanan digital. Dapatan yang dijangka ialah penggunaan TikTok bukan sahaja dapat meningkatkan kemahiran keusahawanan digital dalam kalangan pelajar asnaf di UiTM Perlis, malah turut membina keyakinan diri, jaringan sosial serta daya saing mereka di pasaran. Secara keseluruhan, kertas konsep ini menekankan potensi media sosial tersebut sebagai medium strategik dalam melahirkan generasi usahawan muda berdaya saing dan berdaya tahan dalam ekonomi digital semasa.
Digital transformation has opened new avenues in entrepreneurship, particularly through the use of social media platforms such as TikTok. Asnaf students (underprivileged students eligible for zakat) at UiTM Perlis possess significant potential to leverage this medium as a source of economic generation and as an initial step toward the digitalization of young entrepreneurs. This concept paper discusses the role of this platform as an economic catalyst for asnaf students at UiTM Perlis, focusing on the opportunities, challenges and strategies that can be employed to enhance their engagement within the digital ecosystem. This study utilizes a qualitative approach based on document analysis, encompassing official reports, academic articles and sources related to social media and digital entrepreneurship. The expected findings suggest that the use of TikTok not only enhances digital entrepreneurship skills among asnaf students at UiTM Perlis but also builds self-confidence, social networks, and market competitiveness. Overall, this concept paper emphasizes the potential of media social as a strategic medium in producing a generation of young entrepreneurs who are competitive and resilient in the current digital economy.
Downloads
References
Abidin, I. Z., & Rahim, H. L. (2022). Social media entrepreneurship: Exploring TikTok as a platform for youth entrepreneurs in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(1), 156-170.
Afandi, M., & Najahudin, N. (2022). Overview of digital marketing strategy among asnaf entrepreneurs in Malaysia. Atlantis Press. https://www.atlantis-press.com/article/126015069.pdf
ASEAN-BAC Malaysia. (2025, April 9). Empowering ASEAN micro, small and medium enterprises on TikTok Shop. ASEAN Business Advisory Council Malaysia. https://aseanbac.com.my/2025/04/09/empowering-asean-micro-small-and-medium-enterprises-on-tiktok-shop/
Aziz, N. A., Shahril, N., & Yusof, R. (2020). Financial challenges among zakat recipients in higher education: A case study in Malaysia. Journal of Islamic Economics and Finance, 6(2), 77–88.
Bernama. (2024, September 4). TikTok Shop marks Merdeka with over 100,000 MSMEs trained through government partnerships in 2024. The Star. https://www.thestar.com.my/news/nation/2024/09/04/tiktok-shop-marks-merdeka-with-over-100000-msmes-trained-through-government-partnerships-in-2024
Harun, H., Rahman, F., & Aziz, N. (2024). The relationship between digital technology and business innovation model among asnafpreneurs in Malaysia. ResearchGate.
Hassan, N., Ibrahim, N., & Aziz, A. (2021). Social media and student entrepreneurship: A Malaysian perspective. Journal of Education and Social Sciences, 18(3), 23-35.
Khairul Azhar Meerangani, Abdul Hamid, M. F., & Jofri, M. H. (2022). Empowerment of Majlis Agama Islam Negeri Sembilan’s Asnaf Entrepreneurs in The Digital Era. UiTM Journal.
Malay Mail / Bernama. (2023, March 15). Perlis entrepreneurs use TikTok, digital skills learned at Nadi centres to boost sales and reach customers nationwide. Malay Mail. https://www.malaymail.com
Malay Mail. (2024, June 22). 30 asnaf entrepreneurs selected for digital economy boost under JEDA initiative. Malay Mail. https://www.malaymail.com/news/money/2024/06/22/deputy-minister-30-asnaf-entrepreneurs-selected-for-digital-economy-boost-under-jeda-initiative/140970
Malaysia Digital Economy Corporation (MDEC). (2021). MyDIGITAL: Malaysia Digital Economy Blueprint. Putrajaya: MDEC.
Meerangani, K., Hashim, S., Wahab, N., Abdul Hamid, M., Zulkefli, A. A., & Nurkhanif, M. (2022). The influence of information technology on the payment of zakat in Melaka. International Journal of Academic Research in Business and Social Sciences, 12(10), 10.6007/IJARBSS/v12-i10/14944.
Meerangani, S., Ismail, R., & Kamarudin, M. (2023). Digital platform potential for asnaf zakat entrepreneurs: A systematic literature review. International Journal of Academic Research in Business and Social Sciences, 13(12), 1–17.
Muda, M., & Hamzah, A. (2021). Digital entrepreneurship and social media marketing: Opportunities for youth empowerment. Journal of Entrepreneurship and Business, 9(2), 45-60.
Newsroom TikTok. (2023). Empowering ASEAN MSMEs on TikTok Shop. TikTok Newsroom. https://newsroom.tiktok.com/en-my/empowering-asean-msmes-on-tiktok-shop
Newsroom TikTok. (2024). Digital literacy deputies pledge for a safe internet. TikTok Newsroom. https://newsroom.tiktok.com/en-my/digital-literacy-deputies-pledge-for-a-safe-internet
Nor Faiz Azizan & Mohammed Hardy Loh Rahim. (2021). A bibliometric analysis on entrepreneurial digital competencies. UiTM Journal.
Norazman Harun, et al. (2021). The Relationship Between Digital Technology and Business Innovation Model Among Asnafpreneurs in Malaysia. AMH International.
Nur Farahin Khalil, Nor Aishah Buang & Norasmah Othman. (2022). Literasi Media Sosial Pelajar Politeknik Terhadap Aspirasi Kerjaya Keusahawanan Digital. M Social Sciences.
Sabrinah Adam, Nursyazwani Mohd Fuzi & Aslan Amat Senin, et al. (2021). The effectiveness of digital entrepreneurship towards higher education institution in Malaysia: the case of B40 students in southern region universities. Eprints UTM.
Shahrin, M., Ab Wahid, R., & Mohamed Isa, A. (2022). Forward Thinking in Building Sustainability Practice in Malaysia: A New Trend in Evaluating the Digital Brand Storytelling in Malaysian Social Enterprise Brand. European Journal of Business and Management Research.
Siti Khalilah Basaruddin, et al. (2022). Educational Empowerment Through Islamic Digital Entrepreneurship: A Study on Asnaf Students Development. Global Academic Excellence.
Unit Perancang Ekonomi, Jabatan Perdana Menteri. (2021). Malaysia Digital Economy Blueprint / Pelan Induk Ekonomi Digital Malaysia (MyDIGITAL). Putrajaya: Economic Planning Unit.
