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Tianyang Zhang, Khai Loon Lee and Puteri Fadzline Muhamad Tamyez 2024. LEVERAGING LIVE E-COMMERCE TO ENHANCE ONLINE REPURCHASE INTENTIONS FOR LUXURY BRANDS: EVIDENCE FROM TIKTOK IN CHINA. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP). 7, 28 (Dec. 2024). DOI:https://doi.org/10.35631/IJEMP.728042.