Etty Harniza Harun, Musdiana Mohamad Salleh and Khairul Azfar Azahar 2025. THE IMPACT OF INFLUENCER MARKETING: EXPLORING ITS ADVERSE IMPACT ON YOUNGER GENERATIONS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP). 8, 29 (Mar. 2025). DOI:https://doi.org/10.35631/IJEMP.829032.