Halid, H., Mohd Yusoff, Y., Nowalid, W.A.W.M. and Johari, N.A. 2026. LINKING BUSINESS STRATEGIES AND DIGITAL MARKETING TO COMPETITIVE ADVANTAGE IN LOCAL CAFES IN MALAYSIA. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP). 9, 33 (Mar. 2026), 83–94. DOI:https://doi.org/10.35631/IJEMP.933006.