Mohammad, A., Abas, N., Ibrahim, S. and Hussin, H. 2026. FROM SCROLL TO MOOD: A COMPREHENSIVE REVIEW OF EMOTIONAL CONTAGION MECHANISMS ON TIKTOK AND INSTAGRAM. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP). 9, 34 (Jun. 2026), 168–193. DOI:https://doi.org/10.35631/IJEMP.934011.