Osman, N., Basiruddin, R., & Ibrahim, I. S. A. (2026). DIGITAL MARKETING ADOPTION AND CONTINUANCE CHALLENGES IN MALAYSIAN MSMES: A SYSTEMATIC REVIEW. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), 9(34), 227–251. https://doi.org/10.35631/IJEMP.934014