NAHDA IHZATURRAHMA; NURRANI KUSUMAWATI. INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 4, n. 15, 2024. Disponível em: https://gaexcellence.com/ijemp/article/view/3877. Acesso em: 1 jun. 2025.