TIANYANG ZHANG; KHAI LOON LEE; PUTERI FADZLINE MUHAMAD TAMYEZ. LEVERAGING LIVE E-COMMERCE TO ENHANCE ONLINE REPURCHASE INTENTIONS FOR LUXURY BRANDS: EVIDENCE FROM TIKTOK IN CHINA. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 7, n. 28, 2024. DOI: 10.35631/IJEMP.728042. Disponível em: https://gaexcellence.com/ijemp/article/view/4721. Acesso em: 25 aug. 2025.