NURAINA NADIAH ROSLI. FROM SERVICE FAILURES TO CUSTOMER LOYALTY: A HOLISTIC REVIEW OF SERVICE RECOVERY PERFORMANCE. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 29, 2025. DOI: 10.35631/IJEMP.829012. Disponível em: https://gaexcellence.com/ijemp/article/view/4850. Acesso em: 24 jun. 2025.