NURLIYANA ABAS; HANANI HUSSIN; MAINI RIZAL NGATINI. STREAMING SUCCESS: HARNESSING THE POWER OF FOMO IN LIVE MARKETING STRATEGIES. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 29, 2025. DOI: 10.35631/IJEMP.829015. Disponível em: https://gaexcellence.com/ijemp/article/view/4854. Acesso em: 24 jun. 2025.