NUR SYAZAZLIN MOHD SAULI; SITI HASMA HAJAR MAT ZIN; MOHD HANAFI AZMAN ONG. THE INFLUENCE OF SOCIAL MEDIA STRATEGIES ON ONLINE SHOPPING BEHAVIOUR AMONG UNIVERSITY STUDENTS: A STATISTICAL ANALYSIS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 30, 2025. DOI: 10.35631/IJEMP.830013. Disponível em: https://gaexcellence.com/ijemp/article/view/5254. Acesso em: 19 jun. 2025.