WAN MOHAMAD, W. M.; KIMPAH, J.; RAKIMAN, U. S.; SA’ADIN, I.; MASRI, H. M.; ABDULLAH, H. BEYOND ENTERTAINMENT: INNOVATING E-COMMERCE WITH TIKTOK SHOPPING AND ITS IMPACT ON GEN Z CONSUMERS’ BEHAVIOR IN MALAYSIA. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 31, 2025. DOI: 10.35631/IJEMP.831023. Disponível em: https://gaexcellence.com/ijemp/article/view/6075. Acesso em: 27 sep. 2025.