FASYNI, A.; MUTHUSAMY, G.; WAHID, S. D. M.; MOHAMAD, W. N. THE INFLUENCE OF CONSUMPTION VALUES AND ATTITUDE ON FRUIT PURCHASE INTENTION: A CONCEPTUAL ANALYSIS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 31, 2025. DOI: 10.35631/IJEMP.831030. Disponível em: https://gaexcellence.com/ijemp/article/view/6083. Acesso em: 4 oct. 2025.