PAN, Y.; DAMIT, D. H. D.; GULILING, H. THE IMPACT OF LIVE-STREAMING CONTENT CHARACTERISTICS ON CONSUMERS’ PURCHASE INTENTION FOR AGRICULTURAL PRODUCTS: THE MEDIATING ROLE OF PERCEIVED TRUST. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 8, n. 32, p. 296–313, 2025. DOI: 10.35631/IJEMP.832020. Disponível em: https://gaexcellence.com/ijemp/article/view/6761. Acesso em: 4 feb. 2026.