ABAS, N.; HUSSIN, H.; MOHAMMAD, A.; RAFIE, S. K. VIRTUAL TRY-ON AND THE DIGITAL SHOPPING EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW USING SCOPUS AI–ASSISTED ANALYSIS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 9, n. 33, p. 221–249, 2026. DOI: 10.35631/IJEMP.933014. Disponível em: https://gaexcellence.com/ijemp/article/view/7181. Acesso em: 24 mar. 2026.