ROSLI, N. N.; SALEH, N. F.; AMRAM, N. R.; HASHIM, M. A.; SHARIFF, Q.; AWANG BESAR, N. M. A CONCEPTUAL FRAMEWORK OF ADVERTISING CREATIVITY DIMENSIONS AND THEIR IMPACT ON SALES PERFORMANCE AND CUSTOMER LOYALTY. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 9, n. 33, p. 525–534, 2026. DOI: 10.35631/IJEMP.933031. Disponível em: https://gaexcellence.com/ijemp/article/view/7365. Acesso em: 7 apr. 2026.