RAMANCHANDRAM, R.; RUSULI, M. S. C.; ABDULLAH, S. S.; ANDOW, H. BRIDGING THE DIGITAL DIVIDE IN ASIA AND AFRICA: A COMPARATIVE STUDY OF SOCIAL MEDIA MARKETING ADOPTION BY SMES IN MALAYSIA AND NIGERIA. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 9, n. 34, p. 406–425, 2026. DOI: 10.35631/IJEMP.934025. Disponível em: https://gaexcellence.com/ijemp/article/view/7858. Acesso em: 2 jul. 2026.