MAHFOB, S. R.; JAMALLUDIN, Z.; ABD AZIZ, N. N. STRATEGIC SOCIAL MEDIA UTILISATION AND CONSUMER PURCHASE INTENTION IN THE FOOD AND BEVERAGE INDUSTRY: A TECHNOLOGY-DRIVEN PERSPECTIVE. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), [S. l.], v. 9, n. 34, p. 702–729, 2026. DOI: 10.35631/IJEMP.934041. Disponível em: https://gaexcellence.com/ijemp/article/view/7977. Acesso em: 22 jul. 2026.