Jonit, Zalina, and Norhasyikin Rozali. 2026. “WHEN DATA BECOMES AUTHORITY: TRUST IN ANALYTICS AND DECISION-MAKING IN SMALL AND MEDIUM-SIZED ENTERPRISES”. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP) 9 (34):110-21. https://doi.org/10.35631/IJEMP.934007.