Dzulkifli, Dzunnur Zaily Mohd, Umi Kartini Rashid, and Noor Aslinda Abu Seman. 2026. “THE SEARCH-TO-DISCOVERY EVOLUTION: A SYSTEMATIC LITERATURE REVIEW OF SOCIAL MEDIA SEARCH BEHAVIOURS AND GENERATION Z ENTREPRENEURIAL ENTRY”. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP) 9 (34):454-77. https://doi.org/10.35631/IJEMP.934028.