Tianyang Zhang, Khai Loon Lee and Puteri Fadzline Muhamad Tamyez (2024) “LEVERAGING LIVE E-COMMERCE TO ENHANCE ONLINE REPURCHASE INTENTIONS FOR LUXURY BRANDS: EVIDENCE FROM TIKTOK IN CHINA”, INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), 7(28). doi: 10.35631/IJEMP.728042.