Fasyni, A., Muthusamy, G., Wahid, S. D. M. and Mohamad, W. N. (2025) “THE INFLUENCE OF CONSUMPTION VALUES AND ATTITUDE ON FRUIT PURCHASE INTENTION: A CONCEPTUAL ANALYSIS”, INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP), 8(31). doi: 10.35631/IJEMP.831030.