Joni Afriansyah, Lisa Adhrianti, and Gushevinalti, “MARKETING COMMUNICATION STRATEGY @SAMASEBENGKULUOFFICIAL IN INCREASING THE CUSTOMER BUYING INTEREST (STUDY OF @SAMASEBENGKULUOFFICIAL AS THE 1ST STORE OF SAMASE PRODUCT IN THE CITY OF BENGKULU)”, IJEMP, vol. 6, no. 20, Sep. 2024.