Zurina Hanafi, and Jun Cheng Loh. “OPTIMIZING SPORTS SHOES SELECTION: AN AHP APPROACH FOR EVALUATING PREFERENCES AND DECISION-MAKING FACTORS”. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTISES (IJEMP) 7, no. 28 (December 17, 2024). Accessed August 25, 2025. https://gaexcellence.com/ijemp/article/view/4490.