Nahda Ihzaturrahma, Nurrani Kusumawati. INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT. IJEMP [Internet]. 2024 Sep. 24 [cited 2025 Jun. 1];4(15). Available from: https://gaexcellence.com/ijemp/article/view/3877