Azura Abdul Rahman, Nawal Esa Yazid Esa, Nurul Afiqah Ahmad. EMPLOYER BRANDING AND ITS INFLUENCE OF EMPLOYEE RETENTION: A LITERATURE REVIEW . IJEMP [Internet]. 2024 Sep. 24 [cited 2025 Jun. 18];6(23). Available from: https://gaexcellence.com/ijemp/article/view/3930