Wan Mohamad WM, Kimpah J, Rakiman US, Sa’adin I, Masri HM, Abdullah H. BEYOND ENTERTAINMENT: INNOVATING E-COMMERCE WITH TIKTOK SHOPPING AND ITS IMPACT ON GEN Z CONSUMERS’ BEHAVIOR IN MALAYSIA. IJEMP [Internet]. 2025 Sep. 19 [cited 2025 Sep. 27];8(31). Available from: https://gaexcellence.com/ijemp/article/view/6075