Rosli NN, Saleh NF, Amram NR, Hashim MA, Shariff Q, Awang Besar NM. A CONCEPTUAL FRAMEWORK OF ADVERTISING CREATIVITY DIMENSIONS AND THEIR IMPACT ON SALES PERFORMANCE AND CUSTOMER LOYALTY. IJEMP [Internet]. 2026 Mar. 31 [cited 2026 Apr. 7];9(33):525-34. Available from: https://gaexcellence.com/ijemp/article/view/7365