A STUDY ON FACTORS AFFECTING DIGITAL ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIAN PRIVATE UNIVERSITIES
DOI:
https://doi.org/10.35631/IJEPC.1163021Keywords:
Digital Entrepreneurial Intention, Malaysia Private Universities, Perceived Behavioral Control, Personal Attitudes, Subjective NormsAbstract
Digital entrepreneurship is now an important innovative economic driver, especially in Malaysia's rapidly developing digital economy. Through the Theory of Planned Behavior (TPB), this study investigates the factors that determines students' digital entrepreneurial intentions at a private university in Malaysia. The impact of perceived behavioral control (PCB), personal attitude (PA) and subjective norm (SN) on intention of students to participate in digital entrepreneurship have been analysed empirically. This study adopted a quantitative research design and distributed structured questionnaire to 388 private university students in Malaysia. The findings showed that PCB, PA and SN are all significantly influenced digital entrepreneurship intention. The findings highlight the importance of developing relevant digital skills in students, fostering positive perceptions of digital entrepreneurship, and leveraging social influence to encourage entrepreneurship. Overall, this paper contributes in-depth understanding of digital entrepreneurial intentions and offer practical implications for fostering future young digital entrepreneurs in Malaysia.
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