Norasyikin Mohaiyuddin, Irwan Mahazir Ismail, Nordin Kardi and Budi Astuti 2025. BIG DATA APPLICATIONS IN COUNSELING SERVICES: POTENTIAL, CHALLENGES, AND IMPLICATIONS. INTERNATIONAL JOURNAL OF EDUCATION, PSYCHOLOGY AND COUNSELLING (IJEPC). 10, 58 (Jun. 2025). DOI:https://doi.org/10.35631/IJEPC.1058045.