Wang, C., Adzharuddin, N.A., Sharipudin, M.-N.S., Dong, Q. and Guo, Z. 2025. CROSS-CULTURAL COMPARISON OF UGC COMMUNICATION FOR SINO-ITALIAN VISUAL INTANGIBLE CULTURAL HERITAGE ON INSTAGRAM: A CASE STUDY OF VENETIAN MASKS AND PEKING OPERA FACIAL MASKS. INTERNATIONAL JOURNAL OF EDUCATION, PSYCHOLOGY AND COUNSELLING (IJEPC). 10, 61 (Dec. 2025), 1146–1155. DOI:https://doi.org/10.35631/IJEPC.1061078.