HANPU CHEN; SALMI MOHD ISA; SHAOHUA YANG. BRAND AWARENESS, BRAND CREDIBILITY, BRAND SELF-CONGRUITY AND PURCHASE INTENTION FOR LUXURY BRANDS (I.E. HANDBAG): AN EMPIRICAL STUDY OF CHINESE CONSUMERS . INTERNATIONAL JOURNAL OF EDUCATION, PSYCHOLOGY AND COUNSELLING (IJEPC), [S. l.], v. 7, n. 47, 2024. Disponível em: https://gaexcellence.com/ijepc/article/view/3499. Acesso em: 18 jul. 2025.