NORMAZIANA HASSAN; BASITAH TAIF; ROSITA MOHD TAJUDDIN; SHAHRULNIZAM HASSAN. THE ROLE OF VIRTUAL INFLUENCERS IN SHAPING FASHION PREFERENCES AMONG MALAYSIAN GENERATION ALPHA: EXPLORING PERCEPTIONS, ENGAGEMENT AND CONSUMER TRUST THROUGH AI-DRIVEN CREATIVE LEARNING SPACES. INTERNATIONAL JOURNAL OF EDUCATION, PSYCHOLOGY AND COUNSELLING (IJEPC), [S. l.], v. 10, n. 57, 2025. DOI: 10.35631/IJEPC.1057050. Disponível em: https://gaexcellence.com/ijepc/article/view/5043. Acesso em: 4 aug. 2025.